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Invest Wisely in the First Impressions of the Church

Published

Kerry Mackey

on February 24, 2010

in B.E.L.O.N.G., Communication, Community, Connection, Contribution and Street to the Seat

. 2 Comments

I posted on my twitter (@kerrymackey) last week the following,

“Pastors, invest wisely in first impressions or no one will be in the seats to hear you.”

Seriously, if we would invest the same amount of resources helping people bridge the gap between what they think church is and what we genuinely desire it to be don’t you think more people might consider at least trying it once.

For the past 15 years I’ve spent a good majority of my time evaluating how the church invests it’s resources within the walls.

I must say we have not done a good job of wisely investing the resources God has entrusted to us. What if we were to reinvest the same amount of funds the the following ways: communicating about us effectively in the community (oral, print, broadcast, & digital), making someones connection first rate when they arrive at the church (street to the seat), helping persons assimilate easily (clear next steps), and help them choose to be a part of belonging to the community of faith (fellowship/serving/small groups).

Pastors, just a thought to consider… What if you spent as much on your first impressions ministry as you did on your worship experience & your facilities?

Just a thought!

Post Revisited: “They Know ‘Everything’ About You”

Published

Kerry Mackey

on June 26, 2009

in Communication

. 0 Comments

I received and email in resent days asking that I re-post a March 9th posting on, “They Know ‘everything’ About You“. It was a timely email as I had just finished a discussion with a friend in communications asking ourselves how have we been surveying those who attend church on their first impressions.

Are we asking the right questions? Are we providing them the most useful communication tools? OR Are we providing persons only what we think they need with our limited knowledge base? We are probably not as good as we think we are…

We would love to hear your comments… please join the discussion in the “comment” section with us to dialog in our learning community.
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Here is the lead in to the original post with a link to the complete posting from March 9, 2009.

Or at least they think they know everything about you. The truth is they only know the perception of you and your church.

For the most part the people I interview on the street use the following terms about the local church… hear them out.

READ ENTIRE POSTING: They Know “everything” About You