Identifying holes in your Assimilation Strategy

As you know I’ve just landed as the Pastor of Adult Ministries at Christ Fellowship in Palm Beach Gardens, Florida. One of the first things that pastor asked me to dive into is an in-depth look into our assimilation strategy across our campuses (Gardens, Royal Palm, CityPlace, Stuart, & Online)

Think with me for a minute. How do you go about “identifying holes in our assimilation strategy“.

1st – don’t think like a Christ follower or church goer. You know where you are going and for the most part church goers know what to expect. Think like those who have never been to your church before.

2nd – know what you want people to know, where you want them to go, and how you want them to grow. Another words “NEXT STEPS”. Know before you start trying to communicate it to someone else.

3rd – evaluate EVERY piece of communication – oral, print, broadcast, and digital media. Brand it, message it, and unify it across campuses with a non church goer in mind. Remember, if you have to interpret it for someone it isn’t very good. They need to be able to understand it without your assistance.

4th – make sure your staff knows the plan – everyone must be on the same page and it needs to be transferable across campuses. Cross training is imperative. Multiple systems cause multiple problems so unify.

5th – get plenty of input from plenty of people – think tanks and way finding groups are very important. Gather groups for information; however, don’t gather groups for decisions. Take the information and have a smaller team decide, develop, and deliver.

6th – show up palms up – don’t go into this with predetermined agendas. Agendas don’t grow…they control. We don’t do control. We do ministry

Just a couple of tips as you start the process of identifying holes in your assimilation strategy.

More to come on this topic in coming days…

  • signage
  • people on the ground
  • platform communication
  • response cards
  • web
  • follow-up
  • next steps
  • baptism
  • new beginnings class
  • discipleship pathways
  • small groups (life groups)
  • purposes
  • etc…


  1. Daryl Eldridge says:

    Good stuff. Your first point, “1st – don’t think like a Christ follower or church goer,” I find is almost impossible for us who have been in church for any length of time to do this. That’s why it would be helpful to use your fifth point of involving other people–like the lost. That was what I enjoyed about Jim and Casper go to Church–this pastor got feedback from an unbeliever. So, wouldn’t it be helpful to ask a friend or neighbor who is not church friendly to come to your church and then buy them dinner to discuss their perceptions?

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